As much as I was impressed by the San Diego Comic Con footage of Marc Webb's The Amazing Spider-Man, I am really not enthused by the film's marketing campaign. The teaser trailer was meh at best and this new poster (found via Super Hero Hype) is far too dark for my Spidey tastes. Still, I'm mildly looking forward to the film next year as I once claimed Peter Parker to be my favorite comic book character.
--Brad
Are they aware of the irony of calling it the untold story?
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